The Opportunity for Digital Marketing Services
1. $25.1 billion online spending for 2010, and estimated to be $53.1 by 2014.
2. 276 million people in the U.S. have a mobile phone. 69 million have smart phones. In 2011, smartphones will out number feature phones in the market.
3. 80% of all internet sessions begin with a search.
4. 100 billion text messages are being sent every month.
5. 20% of business activity use Social Media. 57% expect to profit from Social Media activities his year with Facebook and Twitter a part of most market strategies.
6. 84% of business owners believe they need to shift significant dollars to internet.
7. 92% will be starting or increasing their email marketing efforts this year.
8. 2300 people make the switch to entrepreneurship every day
9. 97% success rate for franchise business within 6 years (U.S. Chamber of Commerce).
10. 400,000 new start-ups each year.
11. 30 Million small businesses in the USA (mobile advertising not included)
12. 6-10 separate vendors required for small businesses to have a complete online presence.
Services for Small to Mid-Size Businesses
Analytics and Reporting - marketing campaigns with measureable results with an ROI
BizziBiz “Customer HQ” - CRM application for tracking results
Content Creation - full service ad copy and content for digital marketing
Custom Web Application Development - experienced team of business analysts, software engineers, architects, project managers, and designers, working from project inception, through testing and final delivery.
Email Marketing - targeted emails from customer information and a service platform
Mobile-Optimized Website Development - analytics and recommendations to identify and recommendations on the right content for your mobile site.
Search engine marketing (SEM) - Play Per Click (PPC) advertising on relative sites for any specific business.
Search Engine Optimization (SEO) - the process of improving the rankings of your website or web pages within organic search results.
Short Message Service (SMS)/Texting - text messaging strategy to copy (see 7 above)
Social Media Optimization - Facebook, Twitter, YouTube and LinkedIn. Social media presence allows you to engage with customers better and enables immediate feedback.
Franchise Owner Selling to a Business Client
“Built on the premise of Results”
1. Show a video about digital marketing - what it is.
2. Prospect (business owner) completes a Questionnaire - about 40 questions - and sends to Bizzibiz
3. Feed back to Questionnaire is nearly instantaneous - no charge - and gives a brief overview of a DMS plan.
4. If the prospect likes the concept of the program, he fills out a comprehensive questionnaire and submits to Bizzibiz.
5. In about 2-3 days, the prospect, or business owner, receives a Road Map on the designed services and what the expected results will be, including a complete graphic report. Cost: $177.00
6. A Bizzibiz Catalyst is assigned to the prospect. Objective is to work with the prospect to ensure services reflect a positive impact through metrics and analysis.
7. Financing available to the prospect (bicycle shop owner) if he decides to buy in to the service program but needs financial assistance - like a new start up company.
YAHOO FINANCE PRESS RELEASE
http://finance.yahoo.com/news/Master-Entrepreneur-and-prnews-2181079801.html?x=0
MORE INFO
http://www.portfolio.com/views/blogs/entrepreneurship/2010/12/16/veteran-entrepreneur-jim-piccolo-launches-digital-ad-franchise-firm
JIM PICCOLO CEO AND FOUNDER INTERVIEW
http://www.youtube.com/watch?v=rf0qxAYRLIE
BIZZIBIZ FRANCHISE OVERVIEW -
Contact Me by E-Mail if You like what you hear! xfmbrian@gmail.com
myLot User Profile