Digital Marketing.

What is digital marketing? How does digital marketing benefit small and medium sized businesses? How can I benefit from a digital marketing franchise?

Wednesday, January 26, 2011

Grow Your Business with the Opportunity of Digital Marketing



The opportunity to grow your business with digital marketing services has never been greater. What is digital marketing? Defined, it is promoting your company or brand by using all forms of digital advertising channels to reach new customers.

Digital marketing includes, but is not limited to:

Content Creation - full service ad copy and content for digital marketing

Custom Web Application Development - experienced team of business analysts, software engineers, architects, project managers, and designers, working from project inception, through testing and final delivery.

Email Marketing - targeted emails from customer information and a service platform

Mobile-Optimized Website Development - analytics and recommendations to identify and recommendations on the right content for your mobile site.

Search engine marketing (SEM) - Play Per Click (PPC) advertising on relative sites for any specific business.

Search Engine Optimization (SEO) - the process of improving the rankings of your website or web pages within organic search results.

Short Message Service/Texting-text messaging strategy to copy.

Social Media Optimization-   Facebook, Twitter, YouTube, and LinkedIn.  Social media presence allows you to engage with customers better and enables immediate feedback.

Is digital marketing popular? You bet! Consider the following:
  1. $25.1 billion online spending for 2010, and estimated to be $53.1 by 2014.
  2. 276 million people in the U.S. have a mobile phone. 69 million have smart phones. In 2011, smart phones will out number feature phones in the market.
  3. 80% of all internet sessions begin with a search.
  4. 100 billion text messages are being sent every month.
  5. 20% of business activity use Social Media. 57% expect to profit from Social Media activities his year with Facebook and Twitter a part of most market strategies.
  6. 84% of business owners believe they need to shift significant dollars to internet.
  7. 92% will be starting or increasing their email marketing efforts this year.
  8. 2300 people make the switch to entrepreneurship every day
  9. 97% success rate for franchise business within 6 years (U.S. Chamber of Commerce).
  10. 400,000 new start-ups each year.
  11. 30 Million small businesses in the USA (mobile advertising not included)
  12. 6-10 separate vendors required for small businesses to have a complete online presence.
Digital Marketing is also a great, financially rewarding business! You offer small and medium sized businesses the opportunity to compete against the Big Boys! Click here for more information .

Digital marketing is a necessary tool for all businesses, big and small.  If you don't offer these services to your business community, someone else will.  Why not you?

Click Here for additional information on how you can lead the way as a leader in the digital marketing boom!
Here's to your success!

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